Private label Candles and how to pick the best supplier

carmen jones


Private label candles are a growing trend in the home fragrance industry. By creating your own brand of candles, you can offer unique scents and styles to your customers and build a loyal following or also Elevate your already made business by adding candles to your brand creating a sensory approach to the relationship with your customers and marketing and Appeal to a larger audience while increasing your business revenue, However, choosing the right supplier is essential to the success of your private label candle line. Here’s how to pick the best supplier for your needs.


Here is a list of companies that may want to consider stocking custom bulk candles: 

* Spa and wellness centers 

* Hotels 

* event management companies 

* Beauty product stores 

* Hair/ Nail/ Beauty Salons 

* clothing boutiques 

* Restaurants / Bakeries 

* Coffee shops/ Cafes 

* Wedding planners 

* realtors 

* Law firm 

1. Quality of Materials

Candles are NOT created equal! Understanding the type of product your candle brand offers can lower the risk and maximize the success for your candle brand. When selecting a supplier, quality should be a top priority. Look for suppliers who use high-quality waxes (such as soy, beeswax, or coconut) and natural, ethically sourced fragrances. High-quality materials result in better burning candles with more consistent scents and appearance.

Good candles vs. Bad Candles 

Bad: Smokes A lot 

         produces soot 

         Tunnels and doesn't burn all wax 

          Doesn't smell like much of anything 

Good :  Has a good hot throw 

              Has a good cold throw 

              burns wax evenly in the jar 

              Doesn't burn out quickly 

              Doesn't feel overly hot to touch 

               Doesn't leave a bunch of black residue on the candle jar 


2. Customization Options

One of the main benefits of private label candles is the ability to customize your products. Ensure that the supplier offers a variety of customization options, such as different wax types, fragrances, colors, and packaging designs. This way, you can create a unique product line that stands out in the market.

3. Minimum Order Quantity

Consider the minimum order quantity (MOQ) set by the supplier. Depending on your business size and budget, a low MOQ may be beneficial for smaller businesses. However, some suppliers may require higher MOQs to justify production costs. Be sure to discuss your needs with potential suppliers and find one that aligns with your business goals.

4. Production Capabilities and Timelines

Evaluate the supplier’s production capabilities and turnaround times. A reliable supplier should be able to produce your orders efficiently and within the agreed timeframe. Delays in production can lead to missed opportunities and impact your business negatively.

5. Compliance and Safety Standards

Ensure the supplier adheres to all relevant safety and compliance standards. Look for suppliers who follow industry regulations and have safety certifications for their products. This ensures your candles are safe for consumers and reduces the risk of legal issues.

6. Price and Terms

Price will vary from supplier to supplier , but it shouldn’t be the only consideration.  take into account the quality of materials and services offered. Additionally, discuss payment terms, shipping costs, and any other associated fees. 

7. Reputation and Reviews

Research the supplier's reputation by reading reviews from other businesses and customers. A supplier with positive feedback and a solid track record is more likely to provide reliable service and high-quality products.

8. Communication and Support

Effective communication is crucial when working with a supplier. Choose a supplier who is responsive and easy to work with. They should be willing to answer your questions and provide support throughout the process.

9. Sustainability Practices

As consumers become more environmentally conscious, consider suppliers who prioritize sustainability in their practices. Look for suppliers who use eco-friendly materials and production methods, as well as those who minimize waste and reduce carbon emissions.


Choosing the right supplier for your private label candles is essential for building a successful brand. By focusing on quality, customization options, production capabilities, and sustainability, you can find a supplier who aligns with your business goals and helps you create a unique and desirable product line. Take the time to research and evaluate potential suppliers to make the best decision for your business.

As a Business I understand how exciting it may be to start a candle line and I take pride in helping my customers bring this Vision to life.  I hope that this has helped you determine what makes a good private label candle supplier. I offer wholesale candles in bulk  and happy to help here is how the process works with starks candle co

- Pick a vessel 

- choose a fragrance 

- email your artwork and dimensions to

- sit back and relax and I will take care of the rest 

If you are interested in working with Starks candle and our private label process fill out your info and i will contact you please click HERE 

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